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Taking The Outback Mobile
Image source: outbacksteakhouseseniagarafalls.com Restaurants around the world are turning to mobile to attract new customers and improve the dining experience. Large restaurant chains and small...
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Location-Based Marketing For Local Businesses
Image source: volumeone.org For years, brick and mortar businesses have turned to newspapers in order to get the word out about their business to the local community. But as more people are using their...
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4 No-Fail Geofencing Strategies for Retailers
Image source: refford.com Chances are if you are familiar with the mobile marketing space, you’ve probably heard of geofencing. But in case you don’t know much about the concept, geofencing is a...
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An Unconventional Approach: How Brick-and-Mortar Retailers Can Use Mobile to...
Image source: boingboing.net Have you ever headed out to your favorite nearby store and pulled out your smartphone to compare prices while checking out a potential purchase? Chances are you probably...
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Hyperlocal Versus Local: Find The Best For Your Business in Location-Based...
Image source: yourthinkbox.com If you typically click through on enticing offers that pop up on your mobile, you may have experienced the following scenario. You’re sitting in the passenger’s seat...
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Is Your Smartphone About to Become Your Most Trusted Shopping Companion?
Smartphones are becoming a trusted shopping companion for many consumers. Image source: digitaltrends.com Mobile devices are changing the way that consumers shop. We’re not just talking about...
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Free Food Nearby: McDonald’s Focuses on Attracting Local Customers with...
McD’s mobile application focuses on providing customers with deals locally. Image source: mowingo.com If you lived in San Francisco, you probably wouldn’t have much use for a mobile application that...
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Taking Care of Business: Location-based Marketing Lessons from Office Depot
Office Depot is using the mobile channel to connect with loyal customers. Image source: wikimedia.org It’s no secret that mobile is becoming an integral part of the in-store shopping experience for...
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Have Mobile, Will Travel: How Location-Based Marketing Can Help Attract More...
Location based marketing is a great tool for hotel owners interested in attracting new customers. Image source: wikimedia.org It’s no secret that the travel industry is going mobile. More hotel chains...
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Taking Things Inside: How Market Research Can Make Sense of Indoor...
More retailers are exploring indoor location-based marketing efforts to connect with customers. Image source: wikimedia.org Have you ever walked by a store and received a request to share your location...
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